Webinars & Hangouts

Client Retention Marketing with Front Desk and Emma

Keeping clients happy is crucial to your business, but it doesn’t need to be hard. The trick is keeping customers engaged and involved from the time they leave your business until their next visit. This webinar covers how to use FrontDesk and Emma for automating and managing five essential marketing tasks for retaining clients.

In 45 minutes you’ll learn:

1. The basics of client retention and a few key strategies you can implement, no matter what tools you use to run your business.

2. How to customize your Welcome email so that every new client has what they need to get the most from your services as soon as they sign up.

3. How to design and automate “We miss you” emails to clients who haven’t visited in a while.

4. How to set up an automated three-month follow-up email to touch base with newer clients and make sure they’re having a great experience with your business.

5. How to automate anniversary email campaigns that celebrate your clients’ dedication and reward their loyalty.

6. How to take advantage of FrontDesk’s built-in client notifications like appointment reminders and staff notes to clients.

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Manage your Sports Organization with FrontDesk

From boyhood through the Majors, Matt Walbeck’s and Glen Gross's lives and livelihoods have centered on baseball. In 2012 they launched the Walbeck Baseball Academy to help aspiring youth baseball players with 11 instructors and managers operating in two indoor locations and a number of outdoor locations.

In this 30 minute live webinar, we chat with Matt and Glen about how they launched their Baseball Academy, what their biggest hurdles have been and what they wish they’d known when they were first starting out. We’ll also find out how Walbeck and Gross made their otherwise thriving sports organization even more efficient by moving onto a mobile-first business management platform.

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Client Retention Marketing with Front Desk and MailChimp

Keeping clients happy is crucial to your business, but it doesn’t need to be hard. The trick is keeping customers engaged and involved from the time they leave your business until their next visit. This webinar covers how to use Front Desk and MailChimp for automating and managing five essential marketing tasks for retaining clients. In 45 minutes you’ll learn:

  • Client retention basics
  • Key strategies you can implement, no matter what tools you use to run your business
  • How to customize your Welcome email
  • How to design and automate “We miss you” emails to clients who haven’t visited in a while
  • How to set up an automated three-month follow-up email
  • How to automate anniversary email campaigns
  • How to take advantage of Front Desk’s built-in client notifications like appointment reminders and staff notes to clients
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Email marketing best practices bootcamp

Want to learn how to optimize your email marketing to send professional, branded emails with little or no effort on your part? An email marketing pro from Emma, Sam Farkas, joins Nicki Violetti to share tips for growing your audience, creating campaigns that highlight your brand, and tracking the effectiveness of your efforts to maximally engage your clients.

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Merchant processing—what's the charge?

Dan Price, CEO of Gravity Payments, and Jae Hass, CEO of TransNational Bankcard, came together to explain their world of merchant processing. They covered merchant statements, hidden fees, and everything in between.

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Email Marketing with MailChimp on Front Desk

Learn how MailChimp and Front Desk work to help you create effective email marketing to increase customer loyalty, brand awareness, and sales. We go over MailChimp basics like segmenting your list, setting up campaigns, and creating autoresponders.

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Obstacles or opportunities? Growing a small town business

Jonathan Burns and Derek Hutchison of CrossFit Coeur d’Alene joined Nicki Violetti to discuss how they were able to overcome the limitations of a small population to grow their client base and make a name for their gym.

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Growing your studio's client base—build a strong yoga business

Marka Waechter of Fruition Yoga shared tips with Nicki Violetti about how they took a struggling yoga studio in Seattle and turned it into a thriving business.

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Expanding your business—running and operating multiple locations

Brian Wilson of Potomac CrossFit and Patriot CrossFit, Jarett “J.P” Perelmutter of Brick LA and Brick NYC, and Matt Sharp of CrossFit Maximus Palumbo and Nashland join Nicki Violetti to discuss the promise and pitfalls of opening another location.

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Keeping clients - client retention discussion

CJ Martin, owner of CrossFit Invictus, and Nicki Violetti, co-owner of NorCal Strength & Conditioning, discuss some of the best techniques they know for building and retaining a client base drawing from their own experiences running and growing their gyms.

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