Front Desk Partners with School of Rock to Bring Mobile-First Business Solution to Worlds Largest Rehearsal-Based Music Franchise

Apr 17, 2014

Front Desk to Roll Out Across All Franchise Locations Worldwide by 2015. Front Desk, a new software-as-a-service (SaaS) startup delivering integrated scheduling, client management, and payment processing for personal services businesses and franchises, is partnering with School of Rock, the leader in performance-based music education. Front Desk provides School of Rock franchisees and their staff with easy-to-use, mobile-first client management tools, and gives their clients an intuitive way to manage accounts and schedules. Front Desk recently completed a pilot at School of Rock’s Seattle and Bellevue locations, and will roll out to all 130 locations worldwide by 2015.


The Front Desk platform offers School of Rock franchisees easy scheduling, recurring billing, email marketing, digital documents, and integrated payment processing - all configurable for multiple languages and currencies for international locations. Front Desk also integrates useful third-party services, such as Zendesk for tracking inbound client leads. Front Desk’s partnership with DocuSign enables School of Rock to keep its business paperless from start to finish to further automate and streamline customer interactions.

“School of Rock is a natural fit for Front Desk’s mobile client management and payment processing solution,” said Jon Zimmerman, Front Desk co-founder and CEO. “A personal services franchise like School of Rock is in the business of building long-term relationships with their customers. Front Desk provides this unique franchise with the tools they need to better serve their customers, become more efficient, and increase profitability."

“After I realized what Front Desk could do for our business, it didn’t take long to decide I wanted to be more than just a Front Desk customer – I wanted be a part of their journey,” said Chris Catalano, School of Rock CEO, who invested in Front Desk’s recent Series A round. “We evaluated a number of services before Front Desk, but none had the easy mobile interface and the breadth of functionality we need to support our schools. It’s easy to use and affordable, has helped us solve billing issues, and offers a great experience for our clients.”
In addition to individual private music instruction on guitar, bass, vocals, keyboards and/or drums, School of Rock students also learn how to jam with their peers in interactive environments at its locations throughout the U.S., Mexico, Brazil, Canada, Chile, and the Philippines.

About Front Desk

Front Desk is a software-as-a-service (SaaS) platform that provides cloud-based management tools to the personal services economy. The technology is optimized to work on smartphones, tablets and desktop computers to enable personal service businesses, which are inherently mobile, the ability to run their businesses from anywhere, anytime. Using Front Desk, business owners can easily manage their client relationships, automate billing, securely process credit cards, schedule classes and appointments, track attendance, automate email marketing, and create a customized and branded client-facing experience. Headquartered in Seattle and launched in March 2013, Front Desk is improving the efficiency and profitability of nearly 1,000 personal service businesses.


About School of Rock

The music school your mom and dad wished they had when they were kids, School of Rock is an ingenious concept that gets kids and adults rocking out to the classics and up and performing with their peers. With more than 130 locations in seven countries, the franchise proves that rock and roll is here to stay. For more information about the franchise opportunity, please visit http://franchising.schoolofrock.com/