When you’re a busy, family-friendly yoga studio, the last thing you want is a bunch of folks juggling babies, bags, and yoga mats crowded around waiting to sign in. The check-in process should be swift and simple so that attendees can get in, get settled, and start enjoying their practice.
Aubrey Heinnemann runs Seattle yoga studio Limber Yoga, which she calls a “studio for real life”. On a recent visit to Limber, we got to see Front Desk in action as students of her popular “Parents & Tots” session arrived for class. Although it was a whirlwind of activity with toddlers hugging hello and parents unpacking mats and snacks, thanks to Front Desk one thing that was not slowing them down was signing in for class.
“About 75% of our clients have already registered for our classes online before they walk in the door,” says Aubrey. For those who haven’t, she has two iPad Minis set up as students enter so they can easily check themselves into class. She’s customized the website to match the rest of Limber’s branding, with a fresh green color palette and a modern, welcoming design.
About Front Desk’s interface: “It’s sexy and sleek.”
Aubrey says even her older, less tech-savvy clients felt comfortable using Front Desk’s kiosk interface. “It’s sexy and sleek,” remarks Aubrey. “And I especially like having photos associated with my clients’ accounts since it’s so important to me to know names and faces.” With so many families and children involved, she appreciates the extra measure of security the photo feature provides.
From index cards to Front Desk
Like many small business owners, when Aubrey started her business in 2009 she relied on a box of index cards to keep track of her clients—information like dependents’ names, what classes they signed up for and their attendance dates. But as her business grew (she both doubled her clients and expanded her space in the past year!), this was clearly not a scalable solution.
Her first experiences with online solutions didn’t go so well. “We tried several,” says Aubrey, “And we found them to be bad experiences—especially not intuitive or user-friendly.” Her biggest issue was that, as a self-described “non-technical” person, she struggled with getting her existing data imported and set up correctly and didn’t like either company’s setup support. However, Front Desk’s Customer Success team assisted with this task to ensure the data she needed was cleanly and correctly imported—letting Aubrey get back to the business of running her studio.
“Something I really like about Front Desk is that you can easily transfer change the status of a record from client to teacher. This is really handy and saves me time, since so many of my teachers start here as students.”
Flexible and growing
Over the past year, Aubrey’s client base doubled. This means she’s added both more classes and more teachers to her roster. “Something I really like about Front Desk is that you can easily transfer a record from being a client to becoming a teacher,” says Aubrey. “This is really handy and saves me time since so many of my teachers start here as students.” Aubrey hires all of her teachers as freelancers and finds it easy to manage their various schedules in Front Desk. “My teachers like using it too,” Aubrey adds, noting that all it takes is a brief one-on-one Front Desk training to get new teachers up to speed.
“My whole objective is to keep clients happy. I prefer quality over quantity, and don’t want a revolving door,” says Aubrey. She’s taken the time to create a warm and welcoming studio with strong ties to the community. By using Front Desk to seamlessly integrate the registration and sign-in process for her classes and manage her client paperwork and instructors’ schedules, Limber Yoga has the flexibility it needs to continue growing their happy and healthy customer base.