The management puzzle
Five years after starting and running their first CrossFit gym, Robert Henry and his wife, Chrissy Wallis Henry, decided it was time to spin off a new location. In 2011, they opened JAX Strength & Conditioning in Jacksonville, Florida. JAX offers CrossFit-style workouts, a weightlifting club and team, and personal training. Each week, more than 100 JAX clients can choose from 27 hours of CrossFit program classes and 13 hours of weightlifting in the 5,000 square foot facility. Robert, Chrissy, and six additional staff members form the JAX team.
"The software I was using was far from user-friendly—I had to create a separate document to keep track of our clients."
Robert and Chrissy were not only managing two gyms but also juggling multiple systems. Prior to Front Desk, Robert managed his JAX clients using another software, supplemented with a spreadsheet. Robert complained that “The software I was using was far from user-friendly—I had to create a separate document to keep track of our clients. I started using a third-party system to remove the need to use multiple methods for running the business, but I realized I hadn’t solved the problem.”
Discovering a whole new world
Even though they knew it wasn’t a good solution, Robert and Chrissy were living with it and hadn’t yet begun the search for better. One day, Robert heard Front Desk on one of his favorite podcasts and was eager to learn more. He contacted Front Desk and decided to make the switch in May 2013.
“The process of transferring was incredibly easy and was done in a week, with all of the clients and details loaded and ready to go.”
They knew Front Desk was the right decision but were not too excited about the work to make the switch. However, they were pleasantly surprised: “The process of transferring was incredibly easy and was done in a week, with all of the clients and details loaded and ready to go. The Front Desk team made this really easy and actually handled most of the work.”
Since moving to Front Desk, the JAX crew has had their eyes opened to a new world of efficiency is client management.
“Before Front Desk I was drowning in paper work, but now there's hardly any. And I can access just as much if not more information about our clients at the drop of a hat.”
In Front Desk, every client has to sign a waiver digitally—whether in person on the Front Desk Client App or through an automated email. The signed waivers are also stored online, eliminating the need to file and track paper copies.
Soothing check-in woes
Front Desk helps the JAX team track attendance in real time, so even when Robert or Chrissy aren't around the team knows right then and there who has come through the doors and who didn’t make it. If an instructor doesn’t confirm attendance, Robert automatically gets a text message so he can follow up.
With the check-in apps on both iPads at the front desk and on instructor’s phones, checking clients in to classes is easy to manage, both at the start of class and as latecomers arrive. Check-in includes confirmation that client payments are current, too.
Since Front Desk reminds the team when client payments are due, instructors can collect at the same time they're checking them in to classes or soon after. Although their previous system could do this too, Robert expressed that it's not easy and because of that staff members didn't complete the task consistently. Now, it's quick, easy, and done by everyone.
With all of this newfound efficiency, Robert estimates that Front Desk saves their gym at least five hours of manual work each week, resulting in thousands of dollars in savings each year.