Long before CrossFit gained its current status, Bevin and Brandon Head were bitten by the bug. They both attended classes at a local CrossFit affiliate where Brandon coached. Their love of CrossFit grew along with the idea of being their own bosses making it an easy decision to open their own box. In August 2009, the duo opened Grapevine CrossFit, which now has a staff of six leading seven classes a day in a 5,000-square-foot workout space.
As CrossFit’s popularity grew and word-of-mouth awareness of Grapevine CrossFit spread, the gym went from five clients to more than 230. Bevin and Brandon tried multiple solutions to manage their business and process payments in the past. However, they found neither of these systems to be efficient nor user-friendly—even just figuring out whether a client had paid for the month was difficult, time-consuming and stressful. They knew they needed something more dynamic and after hearing about Front Desk decided to give it a try.
“We’ve been able to tap into at least $2-3,000 a month in unrealized revenue.”
Soon after moving to Front Desk, Bevin and Brandon saw how much more they could be involved in managing their clients. And they quickly realized how much more involved they needed to be. Bevin excitedly told us that “By tracking our client’s activities—when they come to class, when their memberships have ended, and when a form of payment has expired—we’ve been able to tap into at least $2-3,000 a month in unrealized revenue.” The move to Front Desk has had its biggest, immediate impact on the bottom line.
“Front Desk has taken the stress off of us by automatically sending email alerts when a payment is due or if a credit card is declined.”
While the additional revenue found with the switch to Front Desk was a huge win, the stress relief that came along with it was just as satisfying. Bevin said, “Before Front Desk, trying to keep track of whether or not someone had paid that month was like pulling an arm and a leg, and as a result we were losing a ton of money. Front Desk has taken the stress off of us by automatically sending email alerts when a payment is due or if a credit card is declined.” Front Desk took away Bevin and Brandon’s wasted time and gray hairs in exchange for time-saving automation and unrealized revenue. “There is much less stress, as we know we are staying on top of everything we need to be.”
Other Front Desk features that have made a difference for Grapevine CrossFit include: the ability to easily update client profiles, change payment information, schedule sessions, run reports, digitize all documents, and provide clients the details they want—things like membership options, online enrollment, and clarity about who is coaching each class. And the fact that they can do all of this from any device is the cherry on top. “I can do everything right from the palm of my hand. I don’t have to wait until I get into the office where I might forget about it,” gushes Bevin.